Docs Delivery

Customize admin and visitor email notifications

Edit subject and HTML body for admin notifications and visitor confirmations—with placeholders like {{field.email}} and {{all_fields}}.

The problem

Default WordPress form emails look generic. You want a clear subject line, your own HTML body, and dynamic values from the submission—without a separate email plugin.

The solution

Under After submit, enable Send admin notification and/or Send visitor confirmation. Open the action card → Content tab to customize subject and body. Leave fields blank to keep the default templates.

How to configure it

  1. Open the form → After submit.
  2. Add or open Admin notification or Visitor confirmation.
  3. On the General tab:
  4. On the Content tab, set subject and HTML body (or leave blank for defaults).
  5. Use Send test to preview with sample data.
  6. Save the form.

At least one delivery action must stay enabled: inbox, admin email, or webhook. Visitor confirmation alone is not enough.

Placeholders

Insert tokens from the Content tab picker, or type them manually:

| Token | Meaning | |---|---| | {{form.title}} | Form admin title | | {{form.slug}} | Form slug | | {{submission.id}} | Submission ID (after save) | | {{meta.source_page}} | Page title / path where the form was submitted | | {{field.FIELD_ID}} | Value of that field (use the picker for the right id) | | {{all_fields}} | HTML block of all submitted fields (body only, not subject) |

Subjects are plain text. Bodies are HTML; field values are escaped safely.

Delivery behavior

  • Mail goes through wp_mail(), or your SMTP account when routing is active.
  • From uses the site name (not “WordPress”).
  • Reply-To uses the first email field on the form when present.
  • Files: emails include the filename and an inbox link—not the file as an attachment. See file uploads.
  • If mail fails after a valid submit, the visitor still sees success. Check Settings → SMTP → Logs and use Retry.

Tips

  • Prefer SMTP on production so notifications do not land in spam.
  • Keep admin subjects short and unique per form (e.g. include {{form.title}}).
  • For CRM sync instead of (or in addition to) email, use Brevo, Mailchimp, or a webhook.

Next steps